5 SECRETS IN ADVERTISING ILLUSTRATION
- Bold Headline: Be sure to create a powerful message in a clear typography easy to read.
- Message: Identify the main message you want to transmit and which sensation you want to generate.
- Mystery: Generate a dose of mistery not revealing all explicit. Create instead a scene with a story that reveals the message in a witty way and that makes think the audience.
- Humor: add the humor factor and you will be remembered.
- Aesthetics: Make it beautiful and align it with the visual style of the brand in a catchy way. That’s the first impression that will attract the attention.