Models walk down the runway at the Couture Fashion Week during the Elizabeth Arnau collection at the Waldorf Astoria in New York, Friday, Sept. 10, 2010. (AP Photo/Jodi Jones)


advertising illustrationImages are the most powerful messages BECAUSE THEY GENERATE IMPACT AT FIRST SIGHT. 

Illustrations are an excellent way for advertise brands in a unique and creative way. Avoid to use stock or reused images found online as they won’t be authentic to your brand. Instead it’s worth the investment to have a top illustration company custom make your illustrations to your brand.

Here are 5 steps to consider when creating an advertising campaign:

  1. Headline
  2. Message
  3. Mistery
  4. Humor
  5. Aesthetics


Be sure to create a powerful message in a clear typography easy to read and that matches the style and colors of the illustration. Don’t be afraid to experiment with different sizes and fonts, they can be integrated as one more decorative element.


Identify the main message you want to transmit and which sensation you want to generate. Be sure that the scene tells a story, follows a script and colors and design are coherent. The most engaging advertising is the one that generates feelings. 


A dose of mystery and subtlety is always a good idea. Make the audience think and question themselves about any topic. 


The humor factor is an ingredient you cannot miss as it’s the best engagement booster that will make grow your audience in an organic way, as people might share it on their social networks just simply because the ad is funny!


Make it beautiful and aligned with the visual style of the brand in a catchy way. That’s the first impression that will attract the attention as beauty always does. Having the best illustration service to create enough to design unique, personal, illustrations goes above and beyond to create a competitive edge for your brand.